Brand Origin

品牌起源

Luozheng, the personal brand of Ms. Luo Zheng, Designer of women’s wear for the APEC China 2014 and Winner of “Jinding Award”, was established in 2013. It inherits the new oriental romanticist culture in design concept, perfectly integrating oriental aesthetics and modern life and striving for the relaxing effect of integrating humans into nature. Its design style is artistic, poetic, ethereal and dynamic.

Brand Positioning

品牌定位

The creations are made from pure natural superior silk, rib, raw silk, linen, wool and silk wool with elegant colors and comfortable and smooth silhouettes. By adopting oriental traditional handicraft, they strive to center around people and highlight harmony to allow graceful, calm, free and romantic women to demonstrate their romantic and unrestricted free will in their tasteful life.

Introduction

品牌介绍

Luozheng, the personal brand of Ms. Luo Zheng, Designer of women’s wear for the APEC China 2014 and Winner of “Jinding Award”, was established in 2013. It inherits the new oriental romanticist culture in design concept, perfectly integrating oriental aesthetics and modern life and striving for the relaxing effect of integrating humans into nature. Its design style is artistic, poetic, ethereal and dynamic. The creations are made from pure natural superior silk, rib, raw silk, linen, wool and silk wool with elegant colors and comfortable and smooth silhouettes. By adopting oriental traditional handicraft, they strive to center around people and highlight harmony to allow graceful, calm, free and romantic women to demonstrate their romantic and unrestricted free will in their tasteful life.

New

新品预热

Ms. Luo Zheng’s personal brand Luozheng Traditional Chinese Costume 2018 Spring-Summer New Collection Theme - Appreciation of Yun Shui Yao.

Product

产品形象

Store Image

店铺形象

Through the minimalist vivid expression and the tranquil ambience, Luo Zheng Collections reproduce traditional oriental cultural context and integrate it into modern life in balance.

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